Christ the King in pole position
Miracles — and multiplications — are already abounding in connection with the Souls and Liberty (S&L) billboard in Times Square.
What was once the huge image of the Sacred Heart of Jesus gracing Times Square at the corner of 43rd St. and 8th Ave. has multiplied into two huge digital billboards at Broadway and 46th St.!
The new location is reminding even more millions of passersby — native New Yorkers and visitors from around the world — of God’s merciful love.
The change in venue from prime real estate in Manhattan to real prime real estate is a sure sign of God’s ever-increasing blessings.
But the change from one location to another — a touch of Divine Providence really — began as many such moments do — with a seeming setback.
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Striking fear into our hearts
Clear Channel Outdoor, the company working with S&L to showcase the Sacred Heart of Jesus billboard in the Big Apple for the month of June, contacted us last Thursday to tell us “things had changed.”
Uh, oh. These words set off alarm bells for us.
Brian Fenn, the company’s account representative, phoned to say the billboard had to be removed the following week – that was just six days into the month of the Sacred Heart!
As Fenn explained, some internal error had been made and the billboard space S&L had reserved for $16,000 was double-booked.
Hence, our beautiful, holy, long-dreamed-for 60’ x 20’ billboard of the Sacred Heart of Jesus, mounted atop the Westin Hotel, had to be removed the next week – instead of being up for the entire month!
If there was a time to pray, “Jesus, I trust in you,” this was one of those times.
S&L was routed into a video conference meeting with David Miller, marketing manager for Clear Channel Outdoor, who was expected to weigh in on the looming disaster.
Sadness turned into rejoicing
We were bracing for a “sorry-but-nothing-we-can-do-about-it” mantra. Instead, however, Miller proffered a spectacular — nay, Providential — solution:
Miller added that the normal charge for this particular site is $98,000, but due to their mistake, our original deal would be honored.
The marketing manager confirmed that the new billboard location would attract hundreds of thousands more views daily. He added that tickets for four Broadway shows, as well as Yankees and Mets games, are purchased within eye view of the site.
Souls and Liberty would have the remaining three weeks of June in the heart of
New York City for the Sacred Heart of Jesus, after all! Millions of passersby will still be reminded that June indeed belongs to Him!
Clear Channel Outdoor works with other parties across America to erect Sacred Heart of Jesus billboards.
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The Centuries-Old Catholic Tradition
The tradition of honoring Jesus’ Sacred Heart during the month of June dates back over 800 years, with renewed interest emerging in the 17th century. In 1675, Jesus appeared to a French nun, Sr. Margaret Mary Alacoque, with His heart visible outside His chest — and on fire — surrounded by a crown of thorns.
Throughout the course of multiple apparitions, the nun was made to understand the immense love Jesus has for humanity, and how she must promulgate that message.
According to Sr. Margaret Mary, Jesus made 12 promises to those who would promote devotion to His Sacred Heart. His promises are:
Other Cities Graced by Jesus
S&L is also involved with multiple Sacred Heart of Jesus billboards going up throughout the US. Locations include:
For anyone wanting to support the effort —
S&L purchased the Times Square billboard and is asking for you to donate to help defray the costs. Please prayerfully consider a contribution to this effort for Our Lord by clicking here to donate.
Christ is King!
Please pray with us: “Sacred Heart of Jesus, have mercy on us!”
Dr. Barbara Toth has a doctorate in rhetoric and composition from Bowling Green State University. She has taught at universities in the US, China and Saudi Arabia. Her work in setting up a writing center at Princess Nourah bint Abdulrahmen University, an all-women’s university in Riyadh, has been cited in American journals. Toth has published academic and non-academic articles and poems internationally.
